Digital Marketing Analyst, CEO at Seo SandwitchRedesigns are part of the life cycle of a website. It's a chance for you to let go and unleash your creative talents. However, a redesign is much more than the visual design of a website. There are other factors at play - factors that impact overall traffic and conversions. Yes, an attractive website is important, but appearance will be meaningless if your website cannot convert visitors into paying customers.Luckily, there are some redesign tips and tricks that help increase traffic and increase conversions easily.
These are listed below.1Improve your website's search functionalityVisitors who use your site's search bar are almost twice as likely to convert as those who don't. This happens because visitors using the search function are looking to buy products later compared to users who are just browsing. However, if your site's search function is not working effectively or is hard to C级执行名单 find, you may be losing potential buyers. The location of your search bar and the ease with which it can be used largely determines your sales success.7 eCommerce Site Redesign Hacks 16261788081516Make sure the search bar is located at the forefront of your website.Give the search button a different color from the rest of the color palette so it stands out prominently on your page.Use the right tags to ensure users get the correct results for your products.Add filters to increase the efficiency of your results page. Make sure the filters show products not just by parameters like size and color, but also by clearance items, price, popularity, and release date.Include auto-complete so users can find the right results faster.
Use semantic-based search instead of plain text.2Optimize your website exit pagesExit pages are the pages visitors use to leave your website. Use sophisticated traffic and sales analysis tools to find out who is visiting your site. Monitor their behavior to determine your website's exit pages. Improve these pages to convince users not to leave your website, or at least to visit it again.Update all outdated content on your website.Fix broken links or display page errors.Add links to similar pages at the bottom of your blog post.Publish relevant internal links in your content to retain visitors to your site.Add an effective CTA, such as free downloads or email sign-ups, to your exit page so customers know what to do next quickly.7 eCommerce Site Redesign Hacks 16261788081516Offer a free download tied to your exit page content. This process is also known as content upgrading.Don't try all of these things on your exit page; choose the ones that make the most sense for your website. Your goal should be to guide your visitors to the next logical step. Make sure they have somewhere to go, so they want to leave less.3