It depends on which parameters of the campaign the system will focus on in the optimization process. As we mentioned, we currently have over such strategies. We will not describe all the available options here, but we will focus on explaining what can be achieved with the most popular ones. Maximize your conversions based on your budget In the case of this strategy, the system uses the available budget in such a way that it seems even and most effective. This means that if there are few funds left.
They are first allocated to those keyword phrases that bring the most conversions. That's why this strategy is a good solution for people who can't afford to spend a lot on advertising whatsapp mobile number list thanks to it we minimize the likelihood of a budget constraint. Revenue maximization If we choose a strategy based on maximizing revenue, the algorithms will focus not on individual key phrases or advertised products, but on entire campaigns. When we run many of them, they analyze the effectiveness of each of them of course.
Provided that we have this strategy set for all of them, and then allocates the budget so that the total revenue from all of them is as high as possible. This strategy works best when the system has a lot of data, so it is intended for people with a large advertising budget and who can afford to run a large number of campaigns. Target ROAS The target ROAS strategy is that the system strives to achieve the return on investment that we set. Let's show it with an example we can assume, for example.