So don't confuse pre-trip research with post-trip social sharing. E-commerce sites 40% more interactive elements like buttons, menus, click to call. More than double the rate of online shops above the fold. 70% more bullet points per list and 25% more words. 73 percent more internal links. 32% larger file size. 30% less video integration. 74% less Facebook integration. Unsurprisingly, e-commerce sites prioritize online stores and calls-to-action through interactive buttons and menus. They also have important internal links, probably because consumers like to review or compare other products or services offered on the site. Detailed product descriptions via listings are valued over video. And e-commerce sites are less reliant on social media. Media websites 106% more
Pinterest social signals; 39% more Facebook signals, 29% more Google+ signals and 17% more Tweets. 16 percent more external links. 7 percent more images. 12% greater use of keywords; 16% more text. Four seconds slower loading time. 75% fewer results are HTTPS encrypted. 24% higher Google AMP integration for multimedia websites; 43 percent more for news search Shadow Making results on publisher sites. The high value of social signals generated by media sites demonstrates the importance of traffic generated by social media for news and articles. A higher number of keywords and texts indicate the importance of relevant content supplemented selectively with images. The lack of sensitive information results in low encryption rates. And the industry-wide reliance on advertising revenue to pay for content leads to longer load times.
The high adoption of AMP integration helps compensate for the slow loading speed. To take away The results of the Searchmetrics study above reveal that SEO often boils down to a sensible application of matching relevant content to targeted audiences and less emphasis on keyword matches or box-to-box. tick general ranking factors. Here are some of my takeaways that will help your websites rank better: 1. Help consumers understand topics that require further research Products such as electronic devices, household appliances and computer equipment often differ in technical specifications and functional capabilities. Knowing what features are included for the price helps determine value.