INACTIVE Date added less than and Didn't open any campaigns rules ACTIVE loyal group with segment rule rest of group inactive audience. Remember! When using a segment with a date added you hardcode the value date . recipients saved up to days ago modify the rule before the next sending so that the segment contains the updated number of subscribers. Do you know that When connecting your form on the website directly with the FreshMail system or when transferring data via the API each recipient is automatically assigned the date of adding to the list.
If you want to overwrite this value as an additional field for a given email address remember to mark it as a numeric field Recipients List of recipients Additional fields tab and import its format in the form of to create the correct segment. Example The list of recipients has been progressively growing with new subscribers for several years. The frequency of shipments whatsapp mobile number list depends on the seasonality. The active segment defines the audience saved in the last month and people who opened at least one received campaign. If the recipient signed up after the date specified in the segment rule and received only one shipment and did not open it we do not define him as inactive.
Recommendations applied What's next The next step after segmentation and activation of our database is to select the appropriate message subjects and or the sender's name. In our system you can run A B tests to check which messages your target group responds to better. It is worth diversifying the content of the newsletter included in the template for recipients requiring activation add a discount encouraging you to go to the website urge to contact intrigue with news provide unique content use a clear call to action. The use of direct phrases in the subject of the message or the name of the sender such as name statistically increases the openness of the message.