But it can also be used through sweeping, that is, a very fast panorama that leaves the image blurred for a few seconds. Normally this cut is done during a movement so that nobody notices that a change of plane is being made. In this scene from Marvel's since the audiovisual term combines both factors. The intention of all this is that 50% of what happens is transmitted through the image and the other 50% through sound. Stop to think for a moment about a commercial spot or video that you love... Would you like it the same way without sound? Normally, although there are spectacular images that can be recorded on your retina.
As a general rule, it usually lasts between 5 and 60 seconds , and can be simply composed of music or accompanied by a voice-over. Let's think, for example, of the Netflix start sound, the phrase that accompanies the EA Sports logo, or the iconic "milk, cocoa, hazelnuts and sugar" from Nocilla. and they have managed to remain etched in the minds of the viewers. While it is true that not all corporate videos have to have a jingle, since this will depend on the type of video you want to produce, one element that you should not forget under any circumstances is sound. Ideally, your project should be a perfect combination between sound and image, so that each of these elements tells a part of the story.