The company blog on the website is an excellent resource to talk about the sector in which you are, news, trends, press releases and events that occur in your company. You can use these articles to nurture your social networks or also send monthly newsletters to your customers to maintain their loyalty. Reasons Why Have a Web Page. Reason It allows you to be scientific and see what your customers are most interested in The last of the reasons why having a website is a good idea is that having a website allows us to measure which pages our customers visit, what search terms they use to find us, and what services they are most interested in.
All this is possible to analyze thanks to having a web page and the Google Analytics tool that we must install once we have the web page ready. All this information and analytics will Latest Mailing Database allow us to make smarter decisions in our businesses. For those who are not familiar with paid campaigns on the Internet, the question always arises if they should invest in Facebook Ads or Google Ads or what is the difference between Facebook Ads and Google Ads . This is a typical question from our clients and we always answer that it is possible to invest in both. In general, online advertising Google and Facebook Ads can help to Create brand awareness branding Increase the dissemination of information. + Drive shopper behavior + Provide reminders to curious shoppers.
Use repetition to improve sales + Provide multiple paths to purchase Therefore, whether you are a new brand or an established brand looking for different sales channels, both platforms will give you advantages. Following the purpose of this article, below I will explain the difference between Facebook Ads and Google Ads to understand how the two advertising platforms work and why they should be considered as part of your digital marketing strategy, depending on the product or service that your company offers. company. Differences between Google Ads and Facebook Ads? . Before delving into the differences between these two platforms, it is necessary to understand what each of them is. Google Ads . | Difference between Facebook Ads and Google Ads Google Ads or as we all called it Google Adwords before is nothing more than paid search results. It is the largest and most popular PPC advertising platform in the world.