a contact form or CRM to get the information you need to personalize quickly and easily. Benefits of personalizing your video marketing Making Clipping Path personalized videos requires extra effort, but in return, the results are worth it. Today we are overwhelmed with very similar promotional content. Personalizing your videos helps you grab the attention of your potential customers. It is the same principle that we have been applying to email marketing and other channels for years, but going one step further to create truly unique content. Personalized videos evoke positive emotions and humanize the marketing process,
making your brand remembered. They help you improve your brand image and customer satisfaction, improve opening and conversion rates, facilitate interaction and, in short, help you improve the relationship with your customers in all steps of the process. Here are some of the results 1to1video has achieved with their personalized video campaigns: The average open rate of personalized video emails is 35-50%, 100% higher than traditional marketing emails. The average attention time to emails with personalized video increases by 250% compared to conventional emails. Personalized videos have very good playback times: on average,
the view is more than 70% of the duration. 65% of users reach 90% of the video and more than 35% watch it twice. In ecommerce campaigns, personalized videos have managed to improve shopping cart recovery by 25%, reduce calls to the customer service center by 20% and improve the Net Promoter Score by 24 points. How to use personalized videos in your video marketing campaigns What are the best channels to incorporate personalized videos? Email . Email marketing has always been a key channel in the personalization strategy, since we are addressing individual users and we have information about them. Therefore, it is one of the best channels for large-scale personalized video marketing,