The perform their task What do they need to excel? You then translate this into a report. Always test your reporting structure against these key figures. This ensures that the content is relevant to this group. In addition, they become a little ambassador for your 'product'; they did a little bit of it! Don't make a grid: personalize It is also good to take different target groups into account when thinking about the visual representation. For example, there are people who, when they see a table with figures, immediately say that the figures mean nothing to them, people who immediately feel that data is missing when they see a graph, and people who immediately draw conclusions from the figures without knowing them. really analyze it first.
Your entire report, but personalize it. To tackle this issue, you can also choose to work with the key people you have defined. Check whether your report says what it has to say at a glance. But the phone number list same style most importantly: make sure it is clear whether or not the goals seem to be achieved. This can be done both in form (a rising graph creates euphoria. A falling graph 'hurts') and in color (combined with red or green).
When setting up a report, ask yourself what the most important things are that your reader wants to see, or should want to see. Nobody 'wants' to see a red falling chart, but it's good to know. Give those things the biggest stage, both in visual representation and in the detailed explanation. Place these matters at the top of the report. One idea is to start with a 'main conclusions' chapter, and then move on to the full report. Interpretation, explanation & context Isolated statistics without interpretation or context usually do not say enough. Take a bounce rate, for example. A high bounce rate does not have to be a bad thing when your website visitors have met their information needs.